There are quite a lot of review apps for Shopify out there.
Getting reviews for your online store can sometimes be a tedious task for most merchants. A new business needs reviews to make sales, but it also needs sales to get reviews. It’s a never-ending cycle that makes it hard for store owners to focus on the strategies instead of boring tasks.
That’s where reviews apps on Shopify can make a BIG difference. They can make or break your marketing efforts.
Why reviews are important
People have anxieties about a lot of things that surround them. From traffic jams to news on TV, or too much overtime at their jobs.
Marketers often ignore these aspects and try to attract their customers through boring discounts and the same offers over and over again. That’s why trust-based marketing is such a powerful tool. Once you gain that trust, it’s hard not to keep the customers and increase the average order value.
Here are some examples of trust in digital marketing:
- Establish yourself as an authority in your field. Meaning that if you sell bamboo straws, in an ideal world you would be an environmentalist that knows why bamboo is better than plastic;
- Affinity. You are the same as your customer. You share the same values and vision. The customer sees you as “one of their own” and is more likely to trust you;
- Credibility. Are you able to back up your statements?
- Longevity. Customers are more likely to trust a bamboo brand that has been around for 5 years, instead of a brand that has just built their website. Are you just starting now? Make sure that you build strong foundations and create a brand;
- Frequency. That’s why the customer needs to see you around for an average of 7 times before making a purchase. Make sure that you reach your target market in funny, interactive ways so that they remember you…
… and, seeing that other customers love the product makes your NEW customer more likely to make that purchase.
Using the right review apps for Shopify as a trust tool can help you achieve the trust that you need, earlier on.
For consumers, reviews are very important and can persuade them in their purchasing decisions. However, a lot of people are starting to realize how some of the reviews can be fake – and we’re seeing this more often than ever.
Reviews can also boost your referrals – when affiliates consider taking you under their wing and promoting your product, they check your reviews and incorporate them into their reviews! Make sure to check out our guide for the best Shopify referral apps.
That being said, reviews are a good indicator to customers when they decide whether or not to purchase from you. Here are some of the things reviews can help you with in ecommerce:
- They present worst and best case scenarios to consumers. Has their bamboo straw broken up? Did it last for months and months?
- They show that your business is REAL. Those are real people leaving reviews, with real opinions. Unless, of course, you buy those reviews (which we never recommend!).
- They eliminate friction. Friction is just about anything that prevents a customer from buying from you, even though they need that product. It can range to a hard-to-find checkout button, to nonexistent reviews.
I’ve worked with a fair share of Shopify stores that would care about everything except reviews, without knowing that this is an essential part of any digital marketing campaign.
In this article, I am going to look over the three best review apps for Shopify that I always recommend to store owners. Let’s get going!
Best reviews app for dropshipping
Rivyo Top Features
Rivyo is among the most popular review apps for Shopify used by dropshippers, because it allows you to import reviews from Amazon or AliExpress in just a few clicks.
However, I never recommend importing reviews and leaving them as they are. It is equally important to have a systematic approach to gathering reviews periodically.
At the same time, Rivyo also allows you to show the reviews as testimonials. This can have a more professional look, as customers often look for testimonial pages, or case studies. Just make sure that you don’t display these testimonials as separate pages. From an SEO point of view, it is best practice to leave them not indexed, and this might be difficult to implement with Shopify.
On the same note, Rivyo allows you to implement review snippets, or rich widgets. This means that your products will display product ratings in the Google search results, and that’s always a positive thing.
One of the most frustrating things for a merchant when setting up their store is the level of customization they are able to implement. Unfortunately, a lot of review apps for Shopify don’t allow for customization. Rivyo, on the other hand, is highly customizable. You can design the reviews and style each object – from the font size, text color, to the button styles.
From a conversion rate perspective, this is IDEAL. People love seeing consistency across all your messaging and creatives.
And the best part? That’s not all! Here are some of the other things you are able to do through Rivyo:
- Export reviews as CSV;
- Show average ratings for products;
- Review sidebar PopUp visits;
- Hide review labels of non-review products.
No questions asked – this app allows you to fully customize your reviews and automate the most time-consuming tasks. But how does it actually help the customer?
Why customers love Rivyo
The number 1 rule in marketing – customers are always right. This means that we should primarily think of them when devising our marketing strategy, and this does not exclude reviews.
Rivyo does wonders when it comes to user experience. We want the customers to have:
- The ABILITY to do something;
- The MOTIVATION to carry out a specific action and
- The TRIGGER that leads to a purchase.
This is based on the Fogg Behavior Model, and it refers to:
The three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.B.J. Fogg
Rivyo allows the customer to easily share their experience with the products. They can raise any question and are able to vote for Questions & Answers. This section is pure gold. It can help you with message mining and finding out what customers’ questions are and creating the copy around those objections.
Customers can also rate products using images. One image is better than a thousand words. Using pictures can motivate other customers and be more willing to make a purchase if they see the product being used.
Moreover, customers can also share reviews on Social Media. Between you and me, that’s not the most useful feature, but hey! You can also share those reviews and build on that social proof.
So how much do you actually need to pay? For starters, you can install Rivyo for free and you can add unlimited product reviews, and also have those nice SEO snippets implemented.
However, for just $5.99 per month, you can also add photo reviews and the nice Q&As we’ve been talking about.
Rivyo is definitely a 5/5 when it comes to pricing and features.
Best reviews app for high ticket products
Loox Top Features
If you are selling a high ticket product, you definitely want to try Loox. This review app is specifically designed for image reviews, which adds more credibility to your brand and products.
Customers trust photo reviews more than other marketing assets. They add more familiarity and comfort and ease the buying process because people are more likely to trust a product that is being used rather than a product that is just presented in a nice way by the merchant.
When a product is cheap and interesting, people are more likely to buy it out of instinct because they don’t have to give their rent money away. They use their system 1 of thinking.
System 1 and System 2 are two decision making processes researched by Daniel Kahneman in his book Thinking Fast & Slow. System 1 refers to the brain’s intuitive and unconscious thinking mode. It requires little energy, like buying a phone case that’s cheap and cool.
On the other hand, System 2 is a slow, analytical method of thinking where reason dominates, and it makes us think more and use more energy. That’s the System we’re in where we take ages to think: “Do I really need this product?”
As humans, we tend to take longer deciding whether an expensive product is worth it or not. We make more research, ask our friends, or read reviews. That’s why merely adding photos to your reviews can make a big change.
Customers are EXTREMELY likely to forget or not care about leaving you a review. I bought it, and I’m out! That’s why you need to make sure that you have an email sequence in place. Loox allows you to customize fully branded emails. It makes it possible to add branding to the emails and define email timing.
SEO for reviews
Don’t be one of those merchants that leave SEO on the table for a later time.
With Loox, you can display product ratings and reviews on the search engine pages with rich snippets. Basically, these are normal sections on the first page of Google that have additional data displayed – be it recipe details, company links or ratings and reviews.
This attracts attention and people are more likely to click on your product when they search for it on Google.
But that’s not all! You can also display ratings, reviews or photos in Google Shopping. This is a bonus point both for SEO or your Google Shopping campaigns.
Here’s where it gets tricky. Loox is an expensive choice from the pool of review apps for Shopify.
It starts at $9.99 a month and can go up to almost $100. For the basic plan, you get only 100 monthly review request emails BUT here is a new feature. You can offer discounts for photo reviews.
Nonetheless, if you have more than 500 orders, you might need to upgrade the plan, which seems fair. More orders, more money in the wallet you are willing to spend.
Compared to Rivyo, I’d give this a 4 out of 5 purely because of the pricing. Additionally, let’s not forget that Loox is a review app for high ticket items.
Best reviews app for trust
Yotpo Top Features
I know… I know. We’ve talked about trust multiple times in this article. But hear me out.
The fact that a lot of people use something is not always a bad thing.
I have decided to label Yotpo as one of the best review apps for Shopify simply because it is used by SO MANY merchants. This means that customers are already acquainted with leaving reviews through this app, which adds a bit of familiarity and trust flavor.
So, let’s see what you can do with Yotpo. This app is not extremely different from the other ones. It allows you to collect reviews, ratings, questions and answers.
It has a beautiful analytics section that can help you analyze your reviews, the amount of stars you get for a specific product and the percent of customers that left a review. This will make it so much easier for you to determine if your process of gathering reviews works or not.
Yotpo is another pricy alternative to other free apps. Nonetheless, you can get A LOT from your free plan, provided that you only have 50 orders per month:
- Display customer reviews and stars on your homepage, product page or category page. Bonus point – you can also display reviews at checkout, which helps with customers’ anxiety and reassures them one more time that buying from you is the right choice;
- Ability to share reviews to Facebook and Google to drive more traffic;
- Automatic email requests to gather more reviews;
- Moderation and comments. Yotpo allows you to publish the reviews and comment on them, to engage further with the customers.
If you have more than 50 orders per month, you can easily start with the $19 option, given that you don’t want to spend more money yet.
For the bigger plans, you can get Google Shopping features or Google Seller ratings. It’s up to you to decide how much money you want to spend.
Here’s where I wrap up this article. I hope you enjoyed it. Go ahead and get those reviews!