The 7 Principles of Influence for Effective Marketing Campaigns


In marketing and advertising, getting your message across is tricky if you don’t understand human psychology. An effective campaign boils down to 7 principles of influence: Reciprocity Scarcity Authority Consistency Liking Social Proof Unity Reciprocity If you have received something from me, you are “obliged” to give back and return the favor. Think of reciprocity … Read more

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