Email marketing has the power to increase your revenue, improve your business’s image and even enhance your personal brand.
It can help you turn leads into customers, but that’s just one part of the picture.
Email marketing is an incredibly versatile channel that allows you to connect with (and earn trust from) visitors, customers, and past customers at any point in their buyer’s journey.
That’s why you need to make sure you’re using the best email marketing apps out there.
How does Email Marketing work?
Email marketing is a method of building relationships with your customers, keeping them updated on new deals and upcoming offers.
This also helps you maintain brand awareness as well as keeping in touch with loyal customers to give them real-time updates of the best deals found on your Shopify store.
Businesses throughout history have used techniques to attract potential customers and not lose the acquired ones.
Flyers and pamphlets were and still are given in public places and traditional loud sentences shouted in a marketplace are still mentioning attractive deals.
The good news is that with the help of good visuals through helpful apps, you are ready to garner more attention to your Shopify store.
Let’s take a look at how to successfully start email marketing by following the process below:
Define your target market
Identify your target audience. This includes the age group and what they want.
This will help you design your email marketing content so it will suit your customer’s needs. Use lead magnets to get a ton of traction and ultimately, sales.
Set up a platform where your customers can sign up for newsletters
You can create pop ups on paid websites as well as on the welcome page on your website to collect visitors’ email addresses.
You can also connect your email marketing campaigns to a Shopify bundle app, and increase your average order value.
Choose the best email marketing app to automate the emails for you
This article looks at the three best email marketing apps that can be conveniently downloaded from the Shopify app store itself.
Apps such as Klaviyo, Omnisend, and Seguno are developed for your marketing needs.
We will go over their features, pricing and analyze reviews from their current users. This will pave a way for you to decide what’s the best app that would serve as your virtual email marketing assistant.
Klaviyo – Email Marketing and SMS
Klaviyo is one of the most downloaded email marketing apps on the Shopify platform. More than 50,000 online stores globally use Klaviyo to send personalized emails, SMS messages, signup forms, and more.
Klaviyo is very flexible in that no matter how much you grow, it would boost your business far more. This means that you can handle a billion-dollar empire without switching platforms, which guarantees consistency.
- Powerful pre-built integrations
- Free and flexible account options
- Pre-built forms, templates, and automations
- Personalization and targeting
- Out-of-the-box automations
- Dynamic forms
- Best-in-class segmentation
- Growth-focused reporting
- Social advertising
- Insights and guidance
- Integrated with Facebook Advertising, Recharge, Zendesk, Swell Rewards, Smile.io, and Aftership
For just $20/month, you can use all the above features for free, without any contracts/lock-ins and live chat support. This is applicable for up to 500 contacts. You can upgrade as your business grow!
Klaviyo boasts an impressive 4.2 stars out of 5 overall out of almost 1500 reviews from its current users.
This speaks a lot of their dedication to developing a smart app to help merchants successfully raise their brand awareness.
Best mailing program there is. Many clients that abandoned their cart ordered after receiving a automatic email with us.
Klaviyo has many options for integrations making it a very smart way to inform your customers about recent events about their order.
We have been using Klaviyo for about 2 years now and are incredibly happy with the platform. Everything from stellar customer support, to the community they build, to the top-tier analytics and reporting dashboards always exceeds our expectations. Highly recommend Klaviyo!
Omnisend – Email Marketing and SMS
Omnisend is another email marketing app that focuses on smoothing out workloads. You can trust this app to help you manage email marketing without hassle due to hours of configuration.
More than that, it’s guaranteed that you can convert most of the online store’s visitors into repeat shoppers.
- Cart abandonment
- Product abandonment
- New subscribers (welcome emails)
- Customer feedback and product reviews
- Send beautifully crafted newsletters
- Drag and drop email builder
- Responsive email templates
- Automatic product picker
- Resend email campaigns
- 24/7 live chat & email support
- SMS available worldwide
- Live view of store visitor activity
- On-demand Omnisend Academy training & live webinars
- Sales dashboard
- Dedicated customer success managers for Pro plan users w/15K+ subscribers & Enterprise plan users
For just $16/month, you can send an email campaign to 15,000 customers per month.
However, you can also opt for $99/month if you prefer to include an SMS campaign. Setting up a custom plan is available with Omnisend.
Omnisend is super simple to use and yields fantastic results. The ability to add a pop-up to your store to get new subscribers is priceless. If you throw in a coupon for your store on sign-up the conversion rate is pretty great! The analytics are fantastic, and the user interface is very easy to use. It pays for itself each month in a fraction one newsletter/campaign.
Seguno – Email Marketing
Seguno is another email marketing app that gives you the freedom to stay on the Shopify platform while creating your campaign. Time-efficient is their main goal.
- Insert images from your Instagram feed
- Pull in product ratings from Judge (judge.me), Stamped (stamped.io), Yotpo or Shopify
- Sync Facebook leads in real-time
- Trigger an automation when a product or any product in a collection is purchased
- Design with Canva inside Seguno
- Custom newsletter email templates and multi-email automations
- Automate product review request emails.
- Live countdown GIF to boost conversions
- Create an email in a multi-channel campaign in the Shopify Marketing section.
- Customer tagged automations for wholesale customers, VIPs, etc.
Seguno is the best app for business owners who want to save more on campaign costs.
Moreover, for just $10/month, you can send your campaign to 1000 subscribers.
The best thing about this app (budget-wise but not marketing-wise) is it gives you free services if you have less than 250 subscribers.
Quoted below are some of the reviews left by Seguno’s users:
They are the best. Very useful application, very worth it. Also, great service. Thank you very much!
I am still in the learning phase as I have only had the app for as few weeks. I am quite impressed by the features, as it will do most of what I am looking for. What really stands out for me is the amount of training and support the app offers. Kestral and her team are amazing for their training videos and I now realize how little I know…for now. Also, chat and email support has been great and answered all of my questions, which were many. I would highly recommend this app, especially for newbies like me who need a lot of hand holding.
Conclusion – The Best Email Marketing Apps for Shopify
After looking at the three best Shopify email marketing apps, we can say that if you are going after the top-notch results and guaranteed business growth, you can choose to use Klaviyo and see how it works for you.
However, for business owners who are still starting out and are on a budget, you can get the help of Seguno.
Lastly, if you want to launch your campaign to thousands of leads, you can opt for Omnisend.