Success in the affiliate marketing and eCommerce industry requires a range of skills and the ability to adapt to different situations. That’s why, you always need support when it comes to your affiliates – good and trustworthy Shopify referral apps.
But there is one thing that store owners need to know: to automate, delegate, and manage well.
While some people might be good at building relationships, chances are they don’t make a lot of sales through affiliate marketing.
If you want to succeed in the world of affiliates, you’ll need to have a solid grasp and understanding in the field, and, an app that can guide you and automate your boring tasks.
In this article, I will go over the top 3 Shopify apps for referrals and affiliate marketing that will definitely make your entrepreneur life easier.
What is affiliate marketing and how does it work?
Affiliate marketing is essentially the process of earning commissions for promoting other businesses’ products.
You find a product you enjoy, you promote it on your website or social channels, and you get a commission for each sale that you refer.
For affiliate marketing to work, it requires the efforts of 4 parties: the merchant (you), the network, the publisher and the customer.
You, as a merchant, want to make sure that all processes are in place. You need to have a good system of handling your affiliates, and making sure that they get their payments in time.
This process can often be daunting and scary – but with Shopify, you can have the whole system integrated right in your dashboard.
I have scraped the never ending information on the Shopify app store. Here are the top 3 Shopify referral apps that are sure to boost your affiliate marketing efforts:
Referral Candy – Best Shopify referral app for affiliate rewards
Who doesn’t love a good reward? I know I do, more so if I am an affiliate and I need a good reason to promote your product.
Referral Candy should be your go-to choice if you want your affiliates to enjoy cash, coupons or special gifts.
This app does almost all the nasty work for you. It handles the code and fulfills all rewards, while you take care of the affiliate management. As Nathan Smeltzer, Powder City CEO says, “I get so many sales for virtually no labor.”
Automation is king in marketing, more so in affiliate marketing. With Referral Candy, you can boost your sales and build social proof. Customer retention is also extremely important. All of these can be managed through this app, easily.
Referral Candy allows you to fully brand and customize your affiliate creatives – from emails, to pop-ups and messages. If you are familiar with CSS, you can use it to customize your designs. If not, their drag and drop template editor should be more than enough for your needs.
Why customers love this app
With a rating of 4.8 out of 1127 votes, this Shopify referral app seems to be the best choice when it comes to referrals and affiliate marketing.
Customers love the easy process of setting up Referral Candy and their customer service is top notch. Moreover, the app comes with extra features that make it one of the most useful apps – not only for referrals, but also for customer-merchant relationship:
- Automated rewards payout. The customers will always receive their rewards automatically. You don’t have to move a finger!
- High quality reporting. Love them or hate them, reports are essential to business communication. In the app dashboard, you can see clicks, traffic and sales. It also offers you industry benchmarks so that you’re never out of the loop.
- Social media shares. Some might think this is not that useful, but keeping count of social media shares on sites like Facebook, Twitter or Instagram is essential. Most influencers and affiliates use these sites to promote your product.
- Email integration. If you are using Mailchimp or Klaviyo, you can easily integrate them and track results.
Just remember, automation is key in any affiliate marketing campaign. After all, what you want to do is focus on the business, and let an app like Referral Candy take over the small – but sometimes annoying – tasks.
When it comes to pricing, Referral Candy has two plans: Premium and Enterprise.
The Premium plan is billed at $49 per month, while the Enterprise one is a bit more pricey. You likely won’t need the Enterprise plan in most of the cases, as the only perk it offers you is the account management and priority support.
As a beginner or intermediate, I suggest you stick with the Premium plan. Once you get those affiliate sales rolling, you can consider upgrading.
Bamboo – Best Shopify refferal app for beginners
No matter what your industry or product, if you are a beginner, you need simple tools that can help and guide you along the way.
If the skeleton or structure of your affiliate marketing business is weak, you cannot grow. You should demonstrate that you are able to sustain affiliates and have a product that works.
One of the best Shopify referral apps for beginners is Bamboo. Affiliate marketing can drive you nuts at the beginning, but the truth is, it works!
Bamboo can help you set up an efficient referral program and increase your reach without spending a fortune. Some of the things it can do for you are:
- It can help you get those customers to refer you to their friends;
- Increase trust between you and the affiliate and you and the customer.
Customers LOVE a nice discount. You can use emails through Bamboo to incentivize users and motivate them to come back to your shop.
Why customers love this app
There are a few features that carry a lot of potential influence.
Let’s dive into why other merchants like yourself love about the app:
- It is cost effective. With a free starting plan, there is no way someone is not motivated to install it and get started with affiliate marketing. Besides that, it is also cost effective to run an affiliate marketing program. As compared to other types of advertising, this one costs nothing to use.
- It gives you the incentive to increase marketing outreach and reputation. Why not use your already existing customers to promote your products further and further? We all know that word of mouth and referrals are one of the most efficient and safe ways to promote a business.
If you need a little nudge, just know that affiliate marketing is a $6.8 billion industry. There is a place for you too!
Here we are again, pricing.
Bamboo comes with a free plan that includes the referral program page, coupon and points reward, but it only supports 30 monthly orders.
However, the Pro Plan which supports 400 monthly orders is not that expensive, at only $29 per month.
With a rating of 4.6 out of 51 reviews, it is an okay app which can get you off the ground.
Conjured Referrals – Best Shopify referral app for advanced marketers
You now know the basics of affiliate marketing, and you’re ready to go to the next level.
That’s where Conjured Referrals comes into play. It is a more advanced app that can help you boost sales and reach through its fully customizable campaigns.
Conjured Referrals doesn’t promise the moon and stars. However, it allows you to manage your referral program right from your Shopify Dashboard – the dream!
Obviously, it is fully customizable or else I wouldn’t review it. You can change and brand each screen your customer sees. Similar to Bamboo, if you know HTML and CSS, you can completely change the look of your campaign.
The Conjured team provides top notch support and customer service and it even gives you the option to leave them feedback or feature ideas.
Why customers love this app
Can you name one reason why affiliate marketing is so used by a lot of merchants? It’s a hard question and it comes with a lot of variables.
Nonetheless, the main reason people mention is “it’s easy!”.
With Conjured Referrals, you can pick the rewards to offer your customers and decide where you want to display them. You can choose after purchase, your homepage, emails, popups, and whatnot.
Merchants also love it because you can prevent fraud through powerful settings and make sure that your affiliate program runs smoothly. There is nothing better than knowing you have a long-lasting partner that can boost your affiliate efforts.
Conjured Referrals is very diverse when it comes to pricing.
Although it is specifically designed for advanced affiliate marketers, it offers plans for all budgets so you don’t have to sell a liver for it!
The Intro Plan costs only $29 per month. The only difference between the cheapest plan and the rest is the amount of referred revenue per month.
If you generate up to $500 per month, you can go with the free plan. Once you grow further, you can upgrade to other plans and even go with the Enterprise one for $1000 per month. That’s when you will know you aced it.
Hope this list helped you pick the best Shopify referral app for your specific needs.
Be sure to check our comprehensive guide on the 8 Best Shopify Apps in which we cover the best apps for each of the 8 most important categories.
I strongly suggest you subscribe to our newsletter, we issue weekly emails featuring the latest news from the Shopify ecosystem as well as special promos from our partners.
Last but not least, drop a comment down below and let me know what referral app YOU think is the best and why.