If you own a Shopify store, then you’re probably constantly looking for ways to improve SEO.
Many people find that blogging is one of the best ways to grow their business.
However, setting up a new blog can be a daunting task. There are tons of blog apps available for Shopify and it can feel impossible to choose just one.
Let’s go ahead and dive into the definitive guide to blog apps for Shopify!
Can I blog on Shopify?
Shopify has a default blogging feature which proves to be very helpful for businesses to advertise their products and services or simply to interact with their growing community.
Interaction with your customers is the best way to market your products.
It is the one way to show them what’s new in your inventory and what they can expect in the future.
Shopify lets you add a blog to your store where you can update the content that suits your marketing strategy best. With the right content and a splash of creativity, you can usher in tons of traffic to your store which helps you reach a wider audience.
Grow your community
Crafting content for your blog is a tedious task.
However, there are a few Shopify apps readily available to help you in designing and adding content – especially SEO-wise.
SEO Blog Optimizer is an awesome app that will help you make adjustments to your content by showing you accurate statistics with its built-in artificial intelligence that instantly analyzes your performance.
As a beginner, there will be no need to study in-depth SEO when you have the app to do it. With just a few tweaks to your content, you’ll surely see the difference in your traffic.
Is Shopify good for blogging?
Exploring options through a single platform guarantees convenience and efficiency.
You can have your blog act as your second store, where customers can instantly add their desired items to cart. This drizzles in a sense of familiarity and connects you more with your audience.
Technically, a hassle-free way of shopping.
It gives your customers assurance that they know details about their purchases and how they will benefit them.
The cheapest way to keep your audience hooked up to your goods and services is through blogging. However, aesthetically-pleasing blogs promise much more traffic.
Shopify allows you to choose a theme that reflects your branding and what you are selling. It allows you to play around with fonts, and craft a well-built page.
Be the SEO Expert with the help of blog apps
For those of you who aren’t familiar with SEO, it is an essential part of building awareness of your product to your desired audience.
With the Shopify limitations on SEO, blog apps can guarantee that your content is easily visible on your potential customer’s search results.
Once they click on your content, they will be routed to the blog you created where they can easily shop!
Have you heard about a store plugged into the blog itself?
DropInBlog lets your customers purchase the product you are featuring directly from the blog. Isn’t that amazing? Through its smart algorithm, it automatically adapts to your store’s template – like the color and fonts.
Lastly, it offers you a thorough analysis of your website’s traffic.
Having a look at your traffic periodically will help you a lot in determining which part of your blog needs improvement and would ultimately lead you to get even more traction.
Should I use Shopify blog or WordPress?
Most people would prefer using just one platform to browse a website.
Using Shopify without an external website is definitely the better way to do E-commerce.
Keeping your users on the same site decreases the bounce rate, and increases their time spent on the page. It also reduces friction and your customers will appreciate the convenience that comes with it.
Using blog apps for Shopify guarantees that you deliver your content the easier way, on the same platform. WordPress requires you to input lines of codes which makes the blog development phase longer, depending on how customizable you want it to be.
Meanwhile, Shopify blog apps let your drag and drop functional features in your blog without puzzling over which punctuation mark you have missed – a common problem when using WordPress.
Create your blog without writing a single code
Most of the time, developing a blog takes hours and sometimes mildly frustrating when it comes to debugging.
It steals the essential time supposedly dedicated to brainstorming new marketing techniques. That is, if you wanna code your blog yourself.
On the other hand, if you want someone else to program it for you, the standard rate is more or less $3000 for a single blog alone – and beware, that’s on the CHEAP side!
Thus, subscription to helpful blog apps is the most convenient, practical, quick, and most affordable choice.
BlogStudio lets you focus more on your content without worrying about how your blog will look like. It makes you more focused on what’s really important – sharing your stories.
Buttons, numbers, headings, and more features on a standard article are just one click away.
You can use the color and images you’ve always wanted to portray your blog without writing countless lines of code.
I forgot to mention the horror of seeing error lines just because you missed a single period in your code. With an app that lets you drag and drop complicated functions, you can be sure that the final output will be fully responsive and mobile-ready.
On the other hand, if you are keen to personalize your blog a little bit more, you can easily press Advanced Editor and code away.
How do I create a blog on Shopify?
Shopify stores tag blogs as News as a default but you can choose a new name to replace it.
To start creating your content, follow the few steps below:
- From your Shopify admin, click Online Store
- From the Online Store, click the dropdown menu and choose Blog Posts.
- Press Add Blog. You can add your title and customize how you wanna moderate the comments.
- Here comes the fun part, template creation. Click the Template drop-down and choose the one you want to use for all the pages of your blog.
Don’t forget to save all your progress by pressing Save blog.
The Recipe for Success through blog apps for Shopify
As a last note, the trick to a quicker blog implementation process is to always save and preview your progress to ensure accuracy.
Editing and deleting will never be a problem with the help of the three Blog Apps I mentioned above. Below are the quick steps to ensure successful marketing through Blog apps:
- Have an idea of how the design shall look through the help of BlogStudio. Get creative through the drag and drop functionality for themes and fonts. =
- Do a test run using Blog Optimizer to ensure that your blog stays at the top of the search results pages.
- Update your content according to your liking and keep your audience informed through the help of DropInblog.
For more ideas on how to improve your SEO, check out our guide for the top 3 Shopify SEO apps. Have fun creating and see you next time!